Case Study: Queens Catering Hall Enjoys 25% Revenue Growth

A few months ago, we approached Villa Marcello about expanding its online presence. The catering hall – based in Queens, New York – had a limited online presence and wanted to increase its number of monthly bookings.

World Tech Media created a new website for Villa Marcello and implemented Search Engine Optimization and Pay Per Click Advertising into the company’s marketing strategy. Together, we achieved phenomenal results.

The new website is easy to manage from the back-end and offers excellent SEO benefits. It clearly displays all services offered by Villa Marcello and features a high-quality video directly on the main page, allowing users to see and feel what Villa Marcello’s venue and catering services are all about.

We achieved high search engine results very soon after creating the website. Villa Marcello started to appear on the local search bar on Google Search as well as the main search page for competitive venue keywords. After just three months, Villa Marcello had achieved solid top three rankings for high-volume search terms like “Queens catering hall.”

Queens is home to over 2 million people and has extremely high search traffic. We were very happy with our results – especially on a brand new website.

Of course, search engine traffic is worthless if the website cannot convert traffic into paying customers. We highly optimized Villa Marcello’s new website for search traffic and conversion rates.

With PPC, SEO, website development, and conversion rate optimization, we were able to achieve the following results for Villa Marcello:

-25% growth in revenue through SEO and PPC alone

-Instant search engine rankings results

-Top place search engine rankings after three months

-Six new calls per day, with 10% of callers becoming paid bookings

The project began in October 2013. Today, Villa Marcello’s owner, Fozan, could not be happier with the results:

“World Tech Media transformed my business. I love my new website and the amount of traffic it brings to my business. Of course, with at least six new phone calls, business is booming. My catering hall has never been more fully booked!”

Villa Marcello still has room to grow. So far, World Tech Media has only targeted catering hall terms and has yet to target larger-volume, higher-value keywords like “Catering Halls in Queens”, “Queens Catering Halls”, and others. In the future, we expect Villa Marcello to continue seeing excellent growth and more bookings than ever before.